Did Cracker Barrel Go Woke?
Cracker Barrel just updated its logo, and somehow it sparked a culture war. In this episode, Ben unpacks how a simple design tweak turned into political outrage, why followers of Jesus should resist getting caught up in these fake battles, and what it means to focus our voice on what truly matters.
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August 27, 2025
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Cracker Barrel just changed its logo and
somehow it turned into a fullblown
culture war. How did a simple design
tweak become the latest political
outrage? And is this a fight that
followers of Jesus should even get
involved in? Welcome to Provoke and
Inspire, where I look at culture and
current events by asking what would
Jesus think and what would Jesus do.
Look, here's the reality. We live in a
world so polarized and tribal that we
are constantly looking for things to
confirm our biases and frustrations. The
fact is Cracker Barrel is losing
relevance. Its audience is aging and
it's trying to reinvent itself to reach
a new generation. That's it. Nothing
more. But instead of recognizing this,
people rush to turn this into a
political talking point. The right is
accusing Cracker Barrow of bowing to
woke culture when in reality it's just a
restaurant chain trying not to die. But
this is the foolishness of our age. Real
injustice, poverty, and suffering are
all around us. Yet, we waste our energy
fighting these fake battles over logos.
It's outrage confirmation bias disguised
as moral courage. As followers of Jesus,
we cannot get sucked into this. We need
the wisdom to focus on what really
matters and resist losing credibility in
pointless debates. The Bible says it
best. When words are many, sin is not
absent. But he who holds his tongue is
wise. Proverbs 10:19. Our voice is
crucial in these turbulent times. But if
we waste it on things that don't matter,
we will lose credibility to speak when
it does. The problem is that patience,
wisdom, and nuance are not rewarded in
our culture. Yet, these are the very
things the world desperately needs. And
who better to lead the way than us? Not
only do we have access to the truth, but
we are told that truth without love,
patience, and kindness only adds to the
senseless noise. At the end of the day,
Cracker Barrel didn't go woke. It simply
doesn't want to go out of business. So,
fellow followers of Jesus, let's do
better. Let's follow the advice of
James. Everyone should be quick to
listen, slow to speak, and slow to
become angry. Living this way will set
us apart from the sea of fools around us
and give authority to our voice, which
is more needed now than ever. Thanks for
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for everything else. That's it. Peace.